KEY = *Economic Growth Strategy (EGS),  ^ Destination Management Plan (DMP)

Priority Action Area	Outcome	Strategic Link					Status
		Council Plan Priority	EGS* Priority	DMP^ Priority	External Funding in place	Other NYC Priority
Develop a NYC Business Engagement Plan and implement associated actions, including: • Helping businesses to access the information and support they need to start up and grow in North Yorkshire, through delivery of our Business North Yorkshire service. • Co-ordinating a targeted programme of Business North Yorkshire events including an annual North Yorkshire Business Week • Running business-facing engagement groups • Implementing a cross-Council ‘Open to Business’ Initiative • Delivering a proactive programme of Business Relationship Management with strategically important businesses	Increase in number of businesses engaging with the Council. Higher profile of NYC as being 'open to business'.  Business-facing work is co-designed with input from businesses and partners. Better coordination of NYC business-facing activity to ensure that our Council services to business are joined up and easy to access. Key businesses supported to help them grow and create jobs in the county.  Growth in key sectors.	X	X	X		X	Plan being drafted. Completion target Q3 25/26
Develop and implement a strategic Inward Investment Action Plan, making sure our approach to promoting North Yorkshire as a great place to invest and do business is clear, with a focus on key sector opportunities and employment sites	Clear strategic approach to securing inward investment Improved collaboration with public and private sector partners New investment, businesses and jobs for North Yorkshire	X	X				Plan being drafted. Completion target Q4 25/26
Programme manage and deliver NYC UK Shared Prosperity Fund and Rural England Prosperity Fund activity in 2025/26	c. £5m of UKSPF and REPF money drawn down from Combined Authority and spent on North Yorkshire priority projects in 2025/26	X	X	X	X		Wide range of activities underway. Financial completion required by March 2025
Develop and launch a new Business North Yorkshire website	More North Yorkshire businesses aware of the opportunities to access support to grow.  Increased take-up of business support leading to business investment and job creation over time. Promotion of North Yorkshire as a great place to invest and do business		X				Website in development. Completion target, Q4 2025/26
Review of Council-owned Economic Development Workspace & Property across North Yorkshire	Clear roles and responsibilities confirmed between Property, ED and Business Support. Clear asset management strategy in place for ED workspace.	X	X			X	Project being scoped.  Completion target, Q1 2026/27
Work collaboratively with key partners and stakeholders to develop shared service models for Business Support, Inward Investment and Skills	Improved customer experience for businesses by bringing clarity and reducing duplication.  Improved collaboration with public and private sector.  Potential efficiency savings (amount not yet known)		X				Project being scoped.  Completion target date, Q2 2026/27
Develop a clear, prioritised capital investment pipeline in response to the York & North Yorkshire Growth Plan	Increased collaboration with Mayoral Combined Authority, with clarity around shared priorities Increase in funding secured to support North Yorkshire Council economic growth priorities Increase in economic growth outcomes incl. investment and jobs over time.	X	X		X		Development work underway. Target completion date Q3 2025/26
Lead the development of Town Investment Plans for Tier 1 and Tier 2 settlements in North Yorkshire (Localities leading on Tier 3 towns) working with Area Committees and key stakeholders/partners	Town Investment Plan produced for every town in North Yorkshire Increased collaboration with public and private sector partners at a place-based level. Clear framework for future funding bids.		X		X		Work commenced in 8 towns.  3-year programme on target
Develop the Scarborough Plan for Neighbourhoods with the Neighbourhood Board and the local community	Prioritised 10-year Plan for Neighbourhoods submitted to Government to release £20 million funding for Scarborough over next 10 years	X			X		Plan for Neighbourhoods and 4-year Investment Strategy drafted – report to Executive to accept the funding in November 2025
Co-ordinate and complete feasibility projects funded through the Mayoral Investment Fund including Selby Abbey Quarter and Wyvern Link Road, Skipton	Mayoral Investment Fund money drawn down.  Full business cases produced to enable future funding bids to be submitted.	X	X		X		Work commenced.  Target completion date varies by project
Deliver and coordinate the projects in the Scarborough Town Deal Investment Plan	Town Deal Funding spent in full, delivering economic and social benefits for Scarborough in line with the plan.	X	X		X		Programme in delivery, target completion date across all projects Q4 2027/28
Deliver and coordinate the projects in the Whitby Town Deal Investment Plan	Town Deal Funding spent in full, delivering economic and social benefits for Whitby in line with the plan.	X	X				Programme in delivery, target completion date across all projects Q4 2027/28
Deliver the Catterick Garrison Regeneration Project	LUF Funding spent in full, delivering economic and social benefits for Catterick in line with the plan.	X	X		X		Project in delivery, target completion date Q4 2027/28
Implement priority actions within the NY Destination Management Plan, ensuring appropriate mechanisms for involvement of industry representatives, partners and stakeholders	Economic benefits delivered in line with the 10-year plan, including increased value of tourism in North Yorkshire, increased length of visitor stay and improved collaboration with private sector.	X	X	X	X		Work underway across a number of DMP themes
Develop and implement a consistent and prioritised North Yorkshire Events Strategy	Clarity around corporate strategic approach to events.  Clear roles and responsibilities identified with reduce duplication and increase efficiency.  Targeted events will bring more economic benefits over time			X		X	Project at initial scoping stage. Work due to start in January 2026.
Develop and implement the YNY Local Visitor Economy Partnership (LVEP)	Increased collaboration with Mayoral Combined Authority, City of York Council and Make it York. Increase in funding secured to support LVEP priorities. Increased profile for York and North Yorkshire as a visitor destination, leading to economic benefits over time	X			X		First YNY LVEP meeting held in September 2025, £100k secured from UKSPF to undertake activities in 2025/26.
Complete and launch the new Visit North Yorkshire Website and Destination Management System	Raise the profile of North Yorkshire as a great place to visit. Increase in website traffic. Increase in the number of people visiting North Yorkshire.			X	X		Project complete  www.visitnorthyorkshire.com
Complete and launch the new Meet North Yorkshire Website	Raise the profile of North Yorkshire as a great place to hold a conference or event. Increase in website traffic. Increase in the number of events held in North Yorkshire.			X			Project underway
Develop and implement the Visit North Yorkshire Partnership Model	Increased collaboration with private sector Increased profile of Visit North Yorkshire / NYC Increased commercial and grant income to North Yorkshire Council			X			Proactive work underway to develop the partnership model and drive additional income for VNY
Complete and implement the review of Tourist Information Delivery	Consistency of approach to delivery of tourist information across North Yorkshire Clarity for visitors about how to access tourist information across North Yorkshire Increased collaboration with partners.  Improved quality of tourist information.			X		X	Project at scoping stage.